The better way to personalize email marketing
The old way to do email marketing
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Compose content emails
You compose an email with information you think is valuable to your audience.
Segment your audience
You segment your audience to target them better then send your email.
Hope your content sticks
Rinse and repeat - hoping your content is what each of your unique recipients is looking for.
Email marketing with FUSE Subscribe™
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Users subscribe to content topics
You display subscribe buttons next to content FUSE generates dynamically: search results, lists, landing pages, directories. Users subscribe when they see content they’re interested in..
FUSE Subscribe™ searches for matching content
FUSE knows when new content that matches each user’s unique topic subscriptions hits the index from across all of your content sources.
Subscribed content gets delivered
The user receives a weekly digest email - if new content is available - with links to content that correlate to each user’s topic areas generating engagement.