Analytics Assist™
GA4 Got You Down?
Do you know whether your marketing campaigns are driving more conversions? How can FUSE and/or your other infrastructure be tweaked to help your audience easily find and buy products and services?
Knowing how many users are coming to your site does not help you create better marketing campaigns — directly tying your campaign activity to conversions that were a result of those campaigns does!
Configuring Google Analytics 4 to report on this kind of website activity — conversions, ecommerce journeys, calls-to-action, and lead generation effectiveness — is within your grasp.
Team FUSE will help you configure Google Analytics 4 to start capturing the right data for improved data-informed decision making. We’ll create new reports that focus on the goals that are the most important to your organization allowing it to pinpoint where things are working and where changes should be made to improve results.
Quick Start Analytics Assist™
Hit the ground running! This service is included with every FUSE Subscription of four or more content sources or available as an add-on to your FUSE service otherwise.
Team FUSE will help you configure your Google Analytics 4 instance to get the most from a few simple configuration updates. If you haven’t already created your GA4 property, we will do that for you as well.
Kick-off meeting where we discuss marketing and analytics goals and explain the ins and outs of Google Analytics 4 and/or answer your questions about it.
Initial configuration updates to meet standard best practices — ensuring downloads are being tracked, search and chat terms and search and chat click-throughs are being captured, data filters and data retention rules are configured, and connections to Google Ads and Google Search Console are in place.
Specific, high-value user interactions enablement to track, for example, call to action and lead generation tracking or home page hero click-throughs.
Reporting setup for detailed downloads and utilization reports.
Ongoing Analytics Insight Assistance
Optionally include ongoing assistance, taking the burden off of your internal team(s) and providing your organization with an ongoing analytics evaluation and reporting service that will change how you take advantage of the incredible amount of data that Google Analytics 4 can collect. Team FUSE can assist your team with a variety of analytics-related tasks at your direction.
